About
I'm a designer who builds systems, not one offs. For over a decade I've helped brands turn visual thinking into scalable digital solutions. These days that means using AI to vibe code functional prototypes and tools, and running generative pipelines built on nodes to produce branded content at scale.
Where many designers stop at visuals, I focus on how design gets used, automated, and scaled across campaigns, channels, and teams.
About
I'm a designer who builds systems, not one offs. For over a decade I've helped brands turn visual thinking into scalable digital solutions. These days that means using AI to vibe code functional prototypes and tools, and running generative pipelines built on nodes to produce branded content at scale.
Where many designers stop at visuals, I focus on how design gets used, automated, and scaled across campaigns, channels, and teams.
Experience
My career journey
My career journey
My career journey
My career journey
2022 - 2026
Paragon - Global Brands
Digital Impant Specialist
Embedded within Screwfix, I shaped and maintained design systems, contributed to major campaigns, and supported CMS migrations. Every piece of that work was driven by the same goal, making design more efficient and easier to scale.
2022 - 2026
Paragon - Global Brands
Digital Impant Specialist
Embedded within Screwfix, I shaped and maintained design systems, contributed to major campaigns, and supported CMS migrations. Every piece of that work was driven by the same goal, making design more efficient and easier to scale.
2020 - 2022
Sanderson
UI / UX designer
Working as a contractor across industries sharpened my ability to adapt design systems under varied constraints, whether technical, brand driven, or time bound. It also strengthened how I approach problem solving.
2020 - 2022
Sanderson
UI / UX Designer
Working as a contractor across industries sharpened my ability to adapt design systems under varied constraints, whether technical, brand driven, or time bound. It also strengthened how I approach problem solving.
2016 - 2020
Radox
3D designer
Specialising in modelling and rendering, I built a deep understanding of visual composition, one that carries across both digital and physical experiences.
2016 - 2020
Radox
3D designer
Specialising in modelling and rendering, I built a deep understanding of visual composition, one that carries across both digital and physical experiences.