Design Once.
Scale Everywhere.

Design Once.
Scale Everywhere.

who am I

I’m a designer who builds systems, not one-offs. For over a decade I’ve helped brands turn visual thinking into scalable digital solutions — blending strong design with automated workflows that keep teams moving fast and consistently.

Where many designers focus just on visuals, I focus on how design gets used, reused, and scaled across campaigns, channels, and teams.

Experience

My career journey

2022 - 2025

Paragon CC
Senior digital designer

Working embedded at Screwfix, I shaped and maintained design systems, contributed to major campaigns, and supported CMS migrations — all with a focus on design efficiency and scalable outcomes.

2022 - 2025

Paragon CC
Senior digital designer

Working embedded at Screwfix, I shaped and maintained design systems, contributed to major campaigns, and supported CMS migrations — all with a focus on design efficiency and scalable outcomes.

2020 - 2022

Sanderson
UI / UX designer

Contract work across industries sharpened my ability to adapt design systems under varied constraints — technical, brand, and time-based — and strengthened my problem-solving approach.

2020 - 2022

Sanderson
UI / UX Designer

Contract work across industries sharpened my ability to adapt design systems under varied constraints — technical, brand, and time-based — and strengthened my problem-solving approach.

2016 - 2020

Radox
3D designer

Specialising in modelling and rendering, I developed a deep understanding of visual composition that translates seamlessly across digital and physical experiences.

2016 - 2020

Radox
3D designer

Specialising in modelling and rendering, I developed a deep understanding of visual composition that translates seamlessly across digital and physical experiences.

Clients

Clients

Brands I worked with

Brands I worked with

Brands I worked with

Brands I worked with